Job Description

We are seeking a motivated and customer-focused Business Development Associate (BDA) to join our EdTech team. The ideal candidate will play a key role in driving sales growth by engaging with prospective students and their parents, guiding them through the decision-making process, and ensuring a smooth transition into our programs.

Key Responsibilities:
1. Conduct Counseling Sessions for Students and Parents
•    Engage with students and parents to understand their learning needs, career goals, and concerns.
•    Provide detailed information about our courses, learning modules, and educational pathways.
•    Offer personalized counseling to help students select the most suitable programs.
2. Convert Leads into Paying Customers
•    Contact and nurture leads generated through marketing efforts and inbound inquiries.
•    Build rapport with prospective customers, address their queries, and motivate them to enroll.
•    Consistently achieve sales targets by effectively closing deals.
3. Follow Up with Potential Customers
•    Maintain continuous communication with potential customers to ensure timely follow-ups.
•    Track leads throughout the sales pipeline and provide necessary assistance during their decision-making journey.
•    Ensure a smooth onboarding process post-enrollment, offering support and guidance as needed.
4. Handle Objections & Provide Course Guidance
•    Address concerns and objections raised by students or parents regarding course content, pricing, or other aspects.
•    Present clear solutions and course options, helping customers overcome doubts and make informed decisions.
•    Act as a trusted advisor, ensuring customers feel confident in their enrollment choices.

Key Skills & Competencies:
•    Strong communication and interpersonal skills.
•    Persuasive and confident approach to sales conversations.
•    Empathy and the ability to understand students' and parents' perspectives.
•    Ability to work under pressure and meet sales targets.
•    Familiarity with CRM tools and sales follow-up processes is an advantage.