Job description

1.    Social Media Strategy:
•    Develop, implement, and manage comprehensive social media strategies aligned with the company's goals and target audience.
•    Stay informed about industry trends and emerging social media platforms to recommend new approaches for effective online presence.
2.    Content Creation:
•    Create compelling and shareable content for various social media platforms, including text, image, and video content.
•    Collaborate with the marketing and design teams to ensure consistency in brand messaging and visuals.
3.    Community Management:
•    Monitor social media channels for brand mentions and engage with the online community in a timely and professional manner.
•    Foster positive relationships with followers and respond to comments, messages, and inquiries.
4.    Campaign Management:
•    Plan and execute social media campaigns to promote products, services, or events.
•    Collaborate with cross-functional teams to align social media efforts with broader marketing initiatives.
5.    Analytics and Reporting:
•    Track and analyze key performance indicators (KPIs) to assess the success of social media strategies.
•    Prepare regular reports on social media performance and provide insights and recommendations for improvement.
6.    Stay Updated on Trends:
•    Stay abreast of industry trends, algorithm changes, and new social media features to adapt strategies accordingly.
•    Test and implement innovative ideas to improve social media presence and engagement.
7.    Social Advertising:
•    Coordinate and execute paid social media advertising campaigns, working closely with the digital marketing team to optimize ad performance.
8.    Cross-Functional Collaboration:
•    Collaborate with the marketing, public relations, and customer service teams to ensure a cohesive and integrated approach across all communication channels.

Requirements:
•    Bachelors degree in Marketing, Communications, or a related field.
•    Proven experience as a Social Media Executive or similar role.
•    In-depth knowledge of popular social media platforms, trends, and best practices.
•    Strong writing, editing, and communication skills.
•    Proficiency in social media management tools and analytics platforms.
•    Creative mindset with the ability to develop engaging content.
•    Excellent time management and organizational skills.
•    Familiarity with social media advertising and paid campaigns.
•    Ability to work independently and as part of a team.
•    Stay current with industry developments and trends.