Senior Digital Marketing Executive

Marketing & Communication 6 months ago
Employment Information

Job description

•    Ability to write engaging, SEO-friendly content for websites, blogs, social media, ads, and email campaigns.
•    Experience in crafting compelling ad copy, landing page content, and email marketing campaigns.
•    Experience in handling LinkedIn, Twitter, Instagram, Facebook, and other platforms with organic & paid strategies.
•    Skilled in using Google Analytics, Search Console, and social media insights to track and optimize campaign performance.
•    Ability to create and schedule posts, track engagement, and run paid campaigns.
•    Ability to stay updated with the latest digital marketing trends, AI tools, and growth-hacking techniques.
•    Experience with social media analytics and reporting.
•    Ability to plan and execute multi-channel marketing campaigns.
•    Proficiency in Google Analytics, Google Tag Manager, and UTM tracking.
•    Ability to interpret data and generate actionable insights for marketing improvement.
•    Experience with conversion tracking and attribution models.
•    Understanding of funnel optimization, retargeting strategies, and CRO.
•    Knowledge of AI tools for content creation (Chat GPT, Jasper, Copy.ai).
•    Strong analytical and problem-solving mindset.
•    Creativity and innovation in digital marketing campaigns.
•    Adaptability to new trends, platforms, and technologies.
•    Ability to work independently and as part of a team.
 

Skills
Workflow Optimization SEO (Search Engine Optimization) Brand Strategy Advertising Campaigns Consumer Behavior Understanding Project Planning Analytical Thinking Digital Marketing Social Media Management SEO & SEM Branding Copywriting Public Relations
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