Job description

We are a team of experienced digital marketers located in Kolkata, Bangalore, and Indore. Our approach is data-driven, focusing on targeting niche audiences for our clients products and services across various digital platforms such as Google, Facebook, Instagram, news portals, games, and apps.

Responsibilities:
•    Develop and execute high-performing Meta Ads campaigns aligned with client objectives
•    Conduct in-depth audience research to identify and target ideal customers
•    Manage campaign budgets effectively and optimize spend for maximum return on ad spend (ROAS)
•    Analyse campaign performance data using industry-standard tools (e.g., Meta Ads Manager, Google Analytics) to identify trends and opportunities for improvement
•    A/B test different ad formats, creatives, and targeting strategies to optimize campaign performance
•    Create clear and concise reports to communicate campaign results and insights to clients
•    Stay up-to-date on the latest Meta advertising features, best practices, and platform changes
•    Collaborate with creative and account management teams to ensure seamless campaign execution
•    May manage campaigns across other digital advertising platforms (depending on experience and agency needs)

Requirements
•    Minimum of 6 months - 2 years of experience managing Meta ad campaigns
•    Must be hands-on with Meta Business Manager
•    Experience with Meta Pixel conversion API
•    Strong analytical skills and ability to make data-driven decisions
•    Prior experience working with Ad Agencies