Job description

• Dot Com Mate is looking for SEM Executive to join our dynamic team and embark on a rewarding career journey.

• Keyword Research: Conduct thorough keyword research to identify the most relevant and high-performing keywords for advertising campaigns

• Campaign Setup: Create, manage, and optimize pay-per-click (PPC) campaigns on search engines like Google Ads and Bing Ads

• Ad Copywriting: Write compelling and effective ad copies that drive clicks and conversions while adhering to the character limits and guidelines provided by the respective platforms

• Bid Management: Monitor and adjust bidding strategies to achieve the best possible return on investment (ROI) and lower the cost per click (CPC)

• Ad Extensions: Implement various ad extensions such as site links, callouts, and structured snippets to enhance ad visibility and engagement

• Landing Page Optimization: Collaborate with the marketing and web development teams to ensure that landing pages are optimized for conversions and user experience

• A/B Testing: Conduct A/B tests on ad copies, landing pages, and other elements to identify the most effective strategies and improve campaign performance

• Performance Analysis: Analyze campaign performance data, generate reports, and provide insights to make data-driven decisions and optimize campaigns accordingly

• Budget Management: Manage advertising budgets effectively, allocate budget to different campaigns and keywords, and ensure maximum ROI within the allocated budget

• Competitor Analysis: Keep track of competitors' SEM activities, analyze their strategies, and propose innovative ideas to stay ahead in the market

• Quality Score Improvement: Work on improving the quality score of keywords and ads to reduce CPC and improve ad placements

• Stay Updated: Stay updated with the latest trends, tools, and best practices in SEM and digital marketing

• Requirements:Bachelor's degree in Marketing, Business, or a related field

• Proven experience in managing SEM campaigns, preferably with Google Ads and Bing Ads certifications

• Strong analytical skills and the ability to interpret complex data sets

• Proficiency in using tools like Google Analytics, Google Ads Editor, and other SEM-related software

• Excellent written and verbal communication skills

• Attention to detail and the ability to multitask in a fast-paced environment

• Knowledge of SEO principles and their impact on SEM campaigns

• Ability to work independently as well as in a team

• Certifications in digital marketing and SEM are a plus