Job description

•    Monitor the website s traffic flow and periodically deliver internal reports.
•    Optimize content for the website and social networking sites like Facebook, Twitter, and Instagram.
•    Create and manage online marketing initiatives on platforms like Facebook, Instagram, LinkedIn, and others that are appropriate.
•    Analyze clients in diverse industries both on- and off-site.
•    Create reports on performance using tools like Google Analytics Participate in the company blog to help with both on- and off-page optimization.
•    Produce, edit, and publish material for websites, including audio, video, and podcasts.
•    Promote the company s goods and services online.
•    Create and carry out marketing campaigns using SMS and email.
•    Use the digital marketing team to run campaigns and get the outcomes you want.
•    Assign tasks and monitor progress to the Digital Marketing Team s main KPIs.

REQUIRED KEY SKILLS

•    Website management (WordPress) includes creating or editing web pages, monitoring websites, and updating images and testimonials.
•    Understanding how to use internet tools like Photoshop to make photos.
•    Fresh and imaginative thinking that aligns with the web marketing needs of our services.
•    HTML coding knowledge and experience are added advantages.
•    Knowing how to create infographics, videos for YouTube, and infographics is advantageous.