Job description
Responsibilities:
• Manage Digital Campaigns: Oversee digital marketing campaigns from ideation, planning, execution, to tracking results.
• Collaborate on Product Launches: Work closely with cross-functional teams (e.g., product, design, sales) to develop and execute marketing strategies for product launches.
• Analyze Performance Metrics: Monitor, analyze, and report on campaign performance to understand effectiveness and optimize strategies for better results.
• Create Engaging Content: Develop and curate engaging content for social media platforms to increase brand visibility and audience engagement.
Skills and Qualifications:
• Strong understanding of digital marketing channels (social media, search engines, email marketing, etc.).
• Experience with performance tracking tools and analytics platforms (e.g., Google Analytics, social media insights).
• Creative mindset with the ability to create engaging and relevant content.
• Ability to work effectively in a collaborative, fast-paced environment.
• Excellent communication and writing skills.