Job description

We are looking for a Digital Marketing Executive to develop, implement, track and optimize our marketing campaigns across all digital channels. They will be responsible for increasing the company’s client base by applying various digital marketing techniques for brand exposure of the services and products offered by the company & thereby drive lead generation.

The candidate should have experience working in the B2B domain. Any customer facing roles will be an added advantage. 

Responsibilities: 

• Build, plan and implement the overall marketing strategy with emphasis on digital mediums in B2B environments 

• Maintain and refine prospect databases and mailing lists. Based on marketing activity. 

• Deploy and manage effective email marketing campaigns, including automated and drip email campaigns 

• Budget, plan and execute PPC and PPM campaigns across multiple channels, with specific emphasis on LinkedIn and Google 

• Drive on-page and off-page (link building) SEO initiatives. Review technical SEO issues and recommend fixes. Perform keyword research in coordination with our business objectives, uncover new keyword opportunities. 

• Manage Social Media accounts on LinkedIn, Facebook, Twitter, and other media platforms to be in sync with all marketing messaging. 

• Make sense of data to analyse what's working and what's not, and utilize the insights to continuously optimize performance. 

• Work with designers, content writers and engineering teams to deliver emailers, banners, landing pages, and other artifacts and collateral as required.

Qualifications:

• Should have at least 2-3 years’ experience, specifically in B2B companies 

• Experience of working in IT services & related go to market 

• Experience in Demand Generation, Email Marketing, Linked In and AdWords 

• Campaigns, SEO, Keyword research and other common digital marketing channels 

• Prior experience of using marketing automation software to generate traffic, convert visitors into leads and then nurture them into converted customers via dynamic workflows

• Familiarity with HTML / CSS / JavaScript.

Education

• UG:     B.Tech/B.E. in Any Specialization

• PG:     Any Postgraduate