Job description

Roles and Responsibilities

•    Develop and execute brand activation strategies across PAN India to drive sales growth and increase market share.
•    Plan, execute, and manage trade promotional activities such as BTL campaigns, events, and product launches.
•    Collaborate with cross-functional teams to develop effective trade marketing plans that align with business objectives.
•    Analyze market trends, competitor activity, and customer feedback to inform trade marketing decisions.
•    Manage budgets for trade marketing initiatives and optimize ROI through data-driven insights.

Desired Candidate Profile

•    4-7 years of experience in Trade Marketing or related field (FMCG industry preferred).
•    Strong understanding of BTL activation principles and ability to plan successful campaigns.
•    Excellent communication skills for effective collaboration with internal stakeholders and external partners.
•    Proficiency in analyzing market data to inform strategic decisions.