Job description

•    Assist in the formulation of strategies to build a lasting digital connection with consumers
•    Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram, LinkedIN etc.)
•    Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
•    Be actively involved in SEO efforts (keyword, image optimization etc.)
•    Prepare promotional emails and organize their distribution through various channels (email marketing)
•    Provide creative ideas for content marketing and update website
•    Collaborate with designers to improve user experience
•    Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
•    Acquire insight in online marketing trends and keep strategies up-to-date
•    Maintain partnerships with media agencies and vendors

Requirements:

•    Proven experience as Digital Marketing Executive or similar role
•    Excellent understanding of digital marketing concepts and best practices
•    Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
•    Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
•    Skills and experience in creative content writing
•    Analytical mindset and critical thinking
•    Excellent communication and interpersonal skills
•    BSc/BA in marketing or relevant field